London Fashion week had arrived and this was the perfect time to view not only what the designers latest collections were,but street stylers interpritation of the latest trends. This task enlighted me how sales and marketing are brought into brands and one of the things that I had noticed was the layout of the shops from the way the front walldisplays were set,to the hanging racks of clothes within each shop.This was all carefully thought through the process of advertising. Which is what promotion is all about.
One of the biggest trends falling this Autumn/winter 2013 is the Oversized coats. Myself and other members of my styling group recognised the flow in which elongated and puffed out coats/jackets had taken a big hit in the latest trend and each designer had shown that in an amazing way. We displayed the mood board according to the warm dark tones of blacks,greys and browns in contrast to the more fun and daring bold colours of grey and red and texture of mohair.
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| fig 2,Authors own (trend mood board) 2013 |
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| fig3. Authors own Tartan print 2013 (trend mood board) |
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| Fig 3.Authors own street style shot Tartan mens skirt 2013- Pause magazine launch party |
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| fig 4.Authors own street style shot Tartan trend 2013-London Fashion Week Somerset house |
It wasn't my intention to take pictures only of the menswear fashion this showed me how the trend "Tartan" can be worn in both male and females.
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